1. Believing that supply chain management is about managing a chain.
2. Trying to achieve major changes while doing business as usual.
3. Having unshakeable faith in the value of vertical integration.
4. Failing to synchronize demand chains and supply chains.
5. Talking about transformation in terms of the enabling technology.
6. Pursuing “real time” visibility at all costs.
7. Practicing supply chain “monotheism.”
8. Misreading employees’ skills and aptitudes.
9. Confusing globalization with global brands and cross-border trade.
10. Thinking that supply chain transformation is a simple task.